Speaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of half a billion to a billion dollars to take on World of Warcraft – and even then, success isn’t guaranteed. Late last year, Activision took a different route, merging with Warcraft owners Vivendi to create Activision Blizzard. EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a product opportunity,” Kotick said. Look at all the money that’s already gone to these businesses that have failed, there didn’t seem a likelihood that even a well-managed company like Activision would have the prospect for profit any time soon in this category. Kotick also paid tribute to the talent at WOW developers Blizzard. Kotick was speaking at the Goldman Sachs Technology Investment Symposium 2008 Conference on Tuesday this week. read more
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