$1 billion investment needed to take on World of Warcraft – Kotick (gamesindustry.biz)- About: Warcraft News
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Warcraft News on 02 28th, 2008 |
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Speaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of half a billion to a billion dollars to take on World of Warcraft – and even then, success isn’t guaranteed. Late last year, Activision took a different route, merging with...