(Warcraft News) ‘World of Warcraft’ Costs Just $200 Million (PC Magazine via Yahoo! News)

That's $200 million for the total cost of upkeep since the game's November, 2004 release (presumably not including the initial cost to develop the game). This includes payroll for the entire staff, hardware support, and — apparently the biggest infrastructure cost — customer service. That leaves 9 million paying subscribers who, at the $15 fee, are generating $135 million every month . Hell, even if you adjust that to, say, $120 million (since many subscribers may be paying for slightly discounted 3- or 6-month subscriptions), that still means Blizzard more than recouped their entire upkeep costs over a four-year period in just two months. read more

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