The National Science Foundation has given informatics prof Bonnie Nardi $100,000 to study why Americans go crazy modding World of Warcraft, while Chinese players don’t. They talked more about color schemes, animations, architecture, and so on more than American players. On the order of 20 percent here and 10 percent there. But in China people donât have brothers and sisters for the most part, so friend relationships are very important. read more
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