Cynthia Murdock caught the World of Warcraft bug from her husband – and at first it was just a matter of survival. Frank Pearce, founding member and senior vice president of product development for Blizzard Entertainment – the game’s developer and production company – believes he knows why couples such as the Murdocks might prefer staying in all weekend playing Warcraft to going out. For the uninitiated, World of Warcraft is what’s known in the trade as a massively multiplayer online role-playing game, or MMORPG. People from all over the world participate simultaneously in these games in which participants are integral characters in a virtual world. Unlike most video games targeted at younger men, Warcraft has succeeded in bringing women to the game with a diversity of features. When World of Warcraft debuted, according to Pearce, nobody on the design team had any idea how popular the title would become. read more
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